Born in Mexico City, raised in Paris and digitalized in Barcelona, I’m currently CEO & Creative Founder at Pure. Creative Chemistry, a creative company with a strong strategic consultancy profile fueled with a start-up DNA that solves complex business problems with singular ideas.
Always being passionate about creativity and obsessed with turning advertising into something that gratifies people, I started my career in Paris working for agencies like Lowe Lintas, JWT, Publicis and LittleBig. In 2007 I landed in Barcelona where I fell in love with the digital world at DoubleYou, Spain’s leading digital and integrated advertising agency until jumping back to Mexico in 2011 to open its first office in the Americas. And then leading the creative department and the operation of top creative agencies like J. Walter Thompson and Proximity BBDO in Mexico. In April 2016 I had the privilege to join Google as Head of Creative until Nov 2018 when I joined Uber to serve as its ECD for Latam. In January 2020, I was invited to join Grey Mexico where I had the honor to serve and lead as its President and Chief Creative Officer revamping its brilliance and prestige in the country, achieving an outstanding revenue growth by gaining top brands trust.
Throughout my career I have received +220 awards and accolades from top international festivals such as Cannes, One Show, New York Festivals, FIAP, The FWA, Effie and IAB Mixx, including 8 Grand Prix in different categories in FIAP, El Sol and El Ojo de Iberoamérica, IMÁN, LAUS and Círculo Creativo de Mexico. I had also the privilege to be a jury member and speaker in top Latam creative festivals including Círculo de Oro, SXSW, IAB Mixx and Effie (Mexico), el Sol (Spain), el Ojo (Argentina), Desachate (Uruguay), Granada Creativa (Nicaragua) and Wave (Brasil).
With a proven experience in managing large creative and multidisciplinary teams, business driven and with a strong technological and innovation oriented strategic thinking, I have the privilege to be considered as a creative referent in the digital and integrated landscape in Latam. Something that was reinforced by creating the idea which won the first Gold Lion in the Cannes’s Cyber category for Mexico.
In 2017 and 2018, I had also the honor to serve as President of the Círculo Creativo, Mexico’s association of creatives founded in 1989.
Last but not least, I’m a proud board member of the conspiracy to change advertising.